How to Use SEO to Stay Relevant During COVID-19
The coronavirus pandemic has made significant uncertainty and anxiety, not just in our everyday lives but also for companies. SEO is very important for many businesses, but it’s never been more important as it is now. Pulling back or quitting SEO action now — as a few businesses might have thought as they decrease advertising and marketing spend – will just damage your company in the long term.
During the COVID-19 pandemic, your business may gain from Local SEO, upgrading your site, upgrading methods, creating new articles, and running keyword research. Since a lot of us are practicing social distancing, the internet has been used more. Also, Forbes reported at the end of March that web use has increased to 50-70 percent. Make the most of the uptick to raise your business’s online presence.
How to Boost Your Digital Presence Throughout COVID-19
1) Optimize your business website
A fantastic place to start to fine-tune your internet presence is by optimizing your site design. Here are a couple of items to focus on:
Make sure that your website content is up-to-date
Supply a banner ad or a pop-up to the site along with other highly trafficked pages to inform your customers of the steps that your organization is taking to deal with COVID-19 and the way you’re keeping customers and employees safe. Adding alert messaging keeps the lines of communication open and reveals you are at the top of this situation.
2) Take benefits of Local SEO
Local SEO is quite successful when promoting your local business online.
Many searches have Local SEO intent, the user is searching for a business situated near him or her to go to or purchase from. Here are some Local SEO strategies you can use to market services and products locally:
Regularly upgrade your Google My Business profile to assist search engines to recognize your company.
Make sure to keep your profile up-to-date accordingly Google views your site as trustworthy and proceeds to serve users with related content.
Consider adding articles to your Google My Business page to provide customers with updated news and information, like promotions, shipping options, and changes within business hours.
3) Update or Insert Meta Descriptions and Meta Keywords
Adding meta descriptions and meta keywords for your own web pages help Google have a better knowledge of your site and assists with page indexing.
Taking the time to perform keyword research will help your site tremendously. Aim longer for long-tail keywords – keywords which are longer and more particular that people frequently use when they are nearer to making a purchase or are utilizing voice hunt – to get a Q&A strategy. This might help your website appear in featured snippets, which can be utilized for voice hunt results, hence gaining extra visibility to your brand.
4) Know and Boost Your Website Speed
A great page speed decreases the bounce rate and improves the total engagement on your website. Page speed is also a rank factor for Google. Find out more about page speed here.
5) Focus on Link Building
Make certain the hyperlinks on your website to include your keywords. This is vital because Google reads hyperlinks to choose whether the content is applicable. Having quality links and drive traffic and increase the value of your site. Search engines use links to discover new webpages and also to decide how well a site should rank in search results
The more high-quality sites which link to your site, the more inclined you’ll rank well in search results.
Increasing your SEO efforts now will not only assist you to weather these current problems but will also prepare you for long term success. We’re here to help if you need us.