As an SEO agency, we want to help both the professionals and the laymen among the webmasters to improve their websites for users and search engines alike. In addition, we see it as our mission to clarify that good search engine optimization or SEO in 2018 has nothing more to do with manipulating the visibility in the Google search results (SERPs), but from a mix of technology, usability, content link building and a lot of hard work.
Our goal is to provide every honest webmaster with SEO know-how so as not to get in the way of a messy SEO agency. If you’ve internalized our 10 golden rules for search engine optimization, no dubious provider can fool you and sell you something that you do not need at all, or even harm you. Violations of the Google Webmaster Guidelines are usually penalized for permanently losing your SEO rankings, your organic visibility, and thus a valuable part of your traffic.
SEO rule 1: Ensure safety with SSL certification
Sites with SSL encryption are a fixed standard that must be seen when it comes to search engine optimization. A website using an SSL certificate clearly states something about the site operator, namely that he’s the safety issue on the screen. Take a look at this screenshot:
Since 2014, Google has confirmed HTTPS as a ranking signal and meanwhile, Google Chrome even displays the following: “The connection to this website is not secure”. Would you trust such a website? Probably not. So if you have not done so already, make sure you switch to HTTPS, sooner rather than later. By the way, Google sees it the same way and could penalize your SEO efforts by downgrading your rankings and thus organic visibility for lack of security on your site
SEO rule 2: optimize loading times
No one likes to pass the time, search engines like Google do not. Just about every user expects a fast-loading page and will be disappointed if that expectation is not met. And here it looks like Google: Why waste valuable resources for slow pages? With a sluggish website, you risk the success of your SEO marketing effort. In essence, you should have the following items on the screen:
Reduce HTTP requests
Shrink file sizes
The correct order of resources
The beauty of this Google tool is that you get clear recommendations for action to make your site perform better.
Also, take a look at the free Gtmetrix.com worthwhile to look at the website once roughly under the hood:
SEO Rule 3: Optimize Mobile Appearance
How important the Subject” mobile” is from the context of SEO, ought to be clear at the latest together with the statement that Google is your step to” Mobile First” and no longer desires to differentiate between the desktop index and mobile indicator. Google mobile Friendly Test helps to assess a distinctive visibility index for mobile devices.
SEO Rule 4: Making content accessible
People should find Specific articles, so make it as simple as possible for them. Again, search engines like Google want the exact same thing. Ensure that your website is tidy and a level hierarchy will definitely have a positive effect on your SEO effects. In practical terms this implies:
Check if your site is even approved for search engines. Often it is only a small hook to set or forget and already flies the page from the Google index. Keyword: No-index.
Help can be a so-called “site query” on Google:
The 7100 results displayed here are the number of pages in the Google index. If this number differs roughly from the number of pages that you have stored in your CMS or shop system, then you should go one step further and index your full website. With a crawl, You are able to see the name tag of your site either at the browser, at the source code, or at the Google search results.
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SEO Rule 5: Use clean URLs
The significant thing is that you simply use” speaking” URLs. So-called talking URLs include words that are readable or keywords rather than extended ID numbers or mysterious characters. The benefit from the search engine optimization point of view would be greater click rates over the Google results, which explain pretty well exactly what the searcher anticipates on the site. So as to successfully conduct search engine optimization, then you need to follow these principles in addition to talking URLs:
Keep your URLs as simple and short as possible
Use keywords
Dispense with special characters
Use the minus sign as a separator
Use only lower case
Do not use filler words
So this could be a user-friendly and SEO-compliant URL:
If you want to deal with SEO-friendly URLs in more detail, we recommend that you check out this MOZ blog.
Rule 6: Title tags optimization
With more than 200 different SEO ranking factors on Google, the HTML title tag still plays a very significant role in the search engine optimization of your website. You are able to see the title tag of your site either at the browser, in the source code, or in the Google search results.
Optimize the title tag of your website as follows:
Example of a good title tag that encourages the user to click:
SEO Rule 7: Optimizing Meta Descriptions
Not visible to traffic to your website, unlike the name tags. The HTML Meta Description could simply be observed at the source code or at the Google results. Although Meta descriptions don’t have any direct effect on your SEO ranking, they need to be kept individually for every page of your site. That is because search engines show the meta-description inside the search results listings. Thus, by adding an optimized meta-description, it is possible to directly affect the click-through rate in Google outcomes to drive more visitors to your site. An indirect standing variable, so to speak, when it comes to search engine optimization as well as the natural visibility of your website
For Meta descriptions, the following rules apply:
Example of a good Meta description that encourages the user to click:
SEO Rule 8: Optimize Headings
After the visitors Clicked in their SEO snippets within the Google results, the user finally got to your site. As with the topic of speed and usability, it is now about fulfilling its expectations. The first milestone is your headline. {It is necessary to abide by the hierarchy of h1 – h6. |} Logically, h1 contains the main heading, while h6 is the least important. Decisive here is to be aware that you just use as many levels as it makes sense for the corresponding component. In training, h3 is often enough as the last level. Adhere to the following rules and it will work equally well with the users as well as the search engine optimization:
Conclusion:-
We hope that with our 8 SEO rules we have been able to show you that search engine optimization is not voodoo or witchcraft. Search engine visibility on Google is always associated with a lot of hard work. One should always think first about the user who has the need to find something and connect certain expectations with it. Maybe the term Search Engine Optimization is not up-to-date anymore and you should interpret SEO as Search Experience Optimization. However, if you meet user expectations, search engines will reward you with extremely valuable traffic to your website.
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